![]() ![]() Lauer, an event producer and publisher, now often hears from film- makers: "Can you do a `Passion' on this?"īy winning over the Christian community and capitalizing on the controversy, marketers "built this into a crossover film" with scant media spending, says Peter Sealey, marketing professor at UC Berkeley and former marketing president at Columbia Pictures. When all the familiar disciples of Jesus watched secretly everything, Joseph of Arimathea, a secret disciple of Jesus gathered all his courage and asked Pilate. The DVD version, which was released in August, through mid-October had made $217 million in DVD and VHS rentals and sales, according to trade publication DVD Exclusive. In Mel Gibsons The Passion of the Christ, we see Mary in a way that is very different from Hollywoods traditional. #Age to watch passion of the christ movie#It pulled in $370 million at the box office and became the highest-grossing R-rated movie in history, stunning Hollywood. Depicts the final twelve hours in the life of Jesus of Nazareth, on the day of his crucifixion in Jerusalem. "The Passion," turned down by every major studio, was released on Ash Wednesday amid a whirlwind of controversy and publicity. In an exclusive interview with ABCNEWS Diane Sawyer, director Gibson said he had no issue with the films R rating, which means children under 17 will not be. whether you choose to watch it at home, depending on your age or the ages of. "If you feed faith-based entertainment into that pipeline, they will respond to it." A detailed review of the The Passion of the Christ along with our in Movies. ![]() "There's a very large, hungry audience out there," Mr. #Age to watch passion of the christ tv#Lauer assembled some 15 marketing companies around the country to seed the movie with churches, youth groups, Christian radio stations, TV ministries, religious colleges and family-values organizations. To the horror of his mother, Mary (Maia Morgenstern), Magdalen (Monica Bellucci), whom he saved from. Lauer, a Los Angeles entrepreneur and president of Motive Entertainment, started mobilizing the Christian community months before "The Passion" had a distributor, convincing filmmaker Mel Gibson that the movie should be screened relentlessly to get evangelical support. In this version of Christs crucifixion, based on the New Testament, Judas expedites the downfall of Jesus (Jim Caviezel) by handing him over to the Roman Empires handpicked officials. According to the bible, Jesus was a carpenter.Īccording to the marketing plan for "The Passion of the Christ," Paul Lauer was the general contractor. ![]()
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